Wix vs WordPress Ecommerce: The Ultimate Comparison Guide for 2025
- Jessy Bédard
- Mar 25
- 7 min read
Last updated: March 25, 2025
Looking to launch your online store but unsure between Wix and WordPress? Our Wix vs. WordPress comparison reveals significant differences in terms of security and maintenance. In 2025, these two content management systems (CMS) dominate the ecommerce market, but recent developments in Wix Studio are significantly changing the landscape.
For Quebec entrepreneurs, choosing the best ecommerce platform in Quebec is a strategic decision that will directly impact the success of your project. In this updated article, we'll take a detailed look at these two CMSs to help you make an informed choice in 2025, examining their performance, ease of use, and design options.
Table of Contents
Platforms Overview
Wix E-commerce: Features and Benefits in 2025
The Wix ecommerce solution offers an intuitive interface that's ideal for beginners looking to quickly launch their online store. In 2025, Wix established itself as an all-in-one CMS that significantly simplifies the process of creating an online store.
With over 900 pre-designed templates and advanced tools, this website builder lets you create an online store in just a few hours, even without any technical skills. Hosting, security, and updates are fully managed by Wix, allowing you to focus on your core business.
WordPress E-commerce: Everything You Need to Know in 2025
For maximum customization, WordPress e-commerce with WooCommerce remains a benchmark thanks to its numerous plugins. This open-source CMS offers significant flexibility and control over many aspects of your online store.
With over 59,000 plugins available, WordPress allows you to create virtually any type of e-commerce site. However, with this freedom comes increased responsibility: you'll need to manage your site's hosting, updates, and security. Learning how to use WordPress for e-commerce takes time, but it allows for advanced customization of your store thanks to its many themes and plugins.
Wix Studio vs WordPress: Evolution and New Features
The Evolution of Wix: From Wix ADI to Wix Studio
In 2025, Wix evolved significantly, replacing Wix ADI with Wix Studio , a more powerful and flexible solution. This evolution represents a major change that reduces the gap between Wix and WordPress in terms of customization and performance.
Wix Studio now offers:
Unlimited Responsive Design : Unlike the old Wix ADI, Wix Studio allows full design customization for all devices
Integrated Velo Platform : Ability to custom code directly in the interface, offering flexibility comparable to WordPress
Advanced Multi-Currency Support : Support for 11 different currencies, ideal for international markets
Multilingual Capabilities : Support for 45 languages with a simplified translation system
Improved Scalability : Architecture designed to support business growth
Wix Studio Exclusive Features for E-commerce
Wix Studio has introduced several exclusive features that set it apart from WordPress:
Advanced Visual Editor : Professional drag-and-drop interface with pixel-perfect control
Responsive Grid System : Create complex designs that adapt perfectly to all devices
Animations and Interactions : Creating Dynamic User Experiences Without Code
Real-time collaboration : Multiple designers can work on a project simultaneously
Component Library : Reusable elements to maintain design consistency
These innovations position Wix Studio as a serious competitor to WordPress, even for complex e-commerce projects requiring extensive customization.
Ease of use and setup
Wix E-commerce Interface and Ease of Use
One of the advantages of Wix for ecommerce is undoubtedly its ease of use. Its drag-and-drop interface allows you to build your store without writing a single line of code:
Create an account and choose an e-commerce template
Customize your design with the visual editor
Add your products and configure payment options
Launch your store
The time it takes to create an online store on Wix typically ranges from a few hours to a few days, depending on the complexity of your catalog and your specific needs. Wix's intuitive dashboard makes day-to-day management of your online store much easier.
WordPress Learning Curve with WooCommerce
WordPress with WooCommerce offers significant power, but at the cost of a steeper learning curve. The typical process includes:
Purchasing a domain name and hosting
Installing WordPress
Installing and Configuring WooCommerce
Selecting and customizing a theme
Installing the necessary plugins
Configuring products and payment options
For the uninitiated, this process can take anywhere from a few days to several weeks, depending on your technical level and the complexity of your project. While WordPress offers great flexibility, its ease of use can be a challenge for beginners compared to Wix.
Customization options
Themes and design on Wix Studio
Wix Studio offers over 900 templates, including around 80 specifically designed for ecommerce. These templates are modern and responsive, with significantly enhanced customization capabilities:
Advanced customization via the visual editor and the Velo platform
Access to code for custom modifications
Flexible grid system for complex layouts
Component library for visual consistency
The introduction of the Velo platform now allows developers to access the code and create custom features, closing one of the major gaps with WordPress in terms of design flexibility.
Customization and Flexibility of WordPress E-commerce
WordPress still offers great freedom of customization:
Thousands of themes available (free and premium)
Full access to the source code
Possibility to create a fully custom design
Flexibility to adapt your site to your changing needs
The Wix vs. WordPress comparison shows that the gap has narrowed considerably in terms of customization. While Wix Studio now offers a comparable level of flexibility for most ecommerce needs, WordPress retains a slight advantage for projects requiring highly specific customizations thanks to its open-source nature and numerous plugins.
Wix WordPress: E-commerce Features Comparison
Key Features Comparison Chart
Functionality | Wix Studio | WordPress + WooCommerce |
Number of products | unlimited with Wix Enterprise | Unlimited |
Inventory management | Advance | Advance |
Payment options | 50+ gateways | 100+ gateways |
Currencies | 11 integrated currencies | Via plugin |
LANGUAGES | 45 languages with easy translation | Via plugin |
Automatic taxes | ✓ | Via plugin |
Cart abandonment | ✓ (all packages) | Via plugin |
Digital products | ✓ | ✓ |
Physical products | ✓ | ✓ |
Subscriptions | ✓ | Via plugin |
Multi-currency | ✓ (integrated) | Via plugin |
Multilingual | ✓ (integrated) | Via plugin |
Integrated CRM | ✓ (free) | Via paid plugin |
Product and order management
Wix Studio offers a simplified yet powerful interface for product management:
Easy addition of products with multiple variants
Advanced inventory management with automatic alerts
Integrated order tracking with dashboard
Preconfigured and customizable shipping options
Automated tax management for multiple countries
WordPress with WooCommerce offers comparable management:
Advanced attribute and variant management
Complete inventory management system
Customizable shipping options
Automation of processes via plugins (often paid)
For Quebec e-commerce businesses, Wix Studio now offers significant advantages in terms of native integration of multilingual and multi-currency features, essential for the Canadian market.
WordPress WooCommerce Security: Comparison with Wix Studio
Security Risk Analysis
Security is a crucial aspect for any online store. A thorough analysis reveals fundamental differences between the two CMSs:
Wix Studio: Managed Security
Secure Hosting : Wix-managed infrastructure with DDoS protection
Automatic updates : No intervention required
SSL Certificates : Included free with all plans
PCI-DSS Compliance : Automatically managed for transactions
Automatic Backups : Data Loss Protection
Fraud Protection : Partnership with Forter for Fraud Detection
WordPress WooCommerce: Self-Managed Security
Variable hosting : Depends on the chosen provider
Manual updates : Requires regular monitoring
Security plugins : Often needed (Wordfence, Sucuri, etc.)
Plugin Vulnerabilities : Increased Risk with Each Extension
Backups : Requires configuration or a third-party service
PCI-DSS Compliance : User Responsibility
Security Expert Testimony
Maintenance and Updates
The most significant difference between the two CMS concerns maintenance:
Wix Studio :
No maintenance required
Automatic background updates
No risk of incompatibility
Time saved: about 2-5 hours per month
WordPress :
Regular core updates (4-8 times per year)
Frequent plugin updates (weekly)
Risks of conflicts between plugins
Time required: approximately 2-5 hours per month
This difference represents a significant advantage for Wix in terms of total cost of ownership, particularly for small businesses without dedicated technical resources.
Costs and profitability
Wix Studio Pricing Structure (2025)
Wix Studio plans have been optimized to offer better value for money:
Plan | Monthly price | Features |
Standard | $25 | Basic e-commerce features, CRM included, CDN |
More | $38 | Multicloud advanced features + product reviews + 5 currencies |
Elite | $149 | 11 currencies + priority support + cart abandonment |
Enterprise | Custom made | Unlimited possibilities + Customized solutions for large volumes |
All prices are in Canadian dollars and include hosting, security, and technical support. Click to see details on Wix Studio plans
WordPress + WooCommerce Costs (2025)
Element | Estimated cost (annual) |
Accommodation | $60 - $300 |
Domain | $15 - $20 |
Premium Theme | $0 - $200 (one-time purchase) |
Essential plugins | $0 - $1000 |
Multi-currency plugin | $80 - $200 |
Multilingual plugin | $70 - $150 |
CRM Plugin | $120 - $300 |
Security plugin | $50 - $200 |
Maintenance | $0 - $1200 (if outsourced) |
Total Cost of Ownership over 3 Years
For a medium-sized e-commerce store:
Wix Studio Business Unlimited :
Cost over 3 years: approximately $1,152 ($32 × 36 months)
Includes: Hosting, Security, Updates, CRM, Multi-Currency (5)
WordPress + WooCommerce :
Minimum cost over 3 years: approximately $1,545 (hosting + domain + essential plugins)
Realistic cost over 3 years: approximately $3,000 - $5,000 (with maintenance and premium plugins)
This analysis shows that Wix Studio is generally less expensive than WordPress for most businesses, especially when considering the total cost including maintenance and necessary plugins.
WordPress vs Wix: SEO Performance Analysis
Evolution of SEO Capabilities
The WordPress vs. Wix debate continues to divide experts, but recent improvements to Wix Studio are changing the game. In 2025, Wix has significantly improved its SEO capabilities and dominated the Core Web Vitals:
Wix SEO
Advanced SEO tools with AI-powered recommendations
Complete customization of meta titles and descriptions
Fully customizable URL structure
Automatic schema markup for rich snippets
Automatically generated and updated XML sitemap
Native Google Search Console integration
Automatic mobile optimization
Optimized loading speed (Core Web Vitals)
WordPress SEO
Powerful SEO plugins like Yoast SEO or Rank Math
Total control over all technical aspects
Customizable URL structure
Schema markup via plugins
Advanced optimization possible with specialized plugins
Dependence on plugins for most SEO features
Both CMSs now offer comparable SEO performance, with Wix slightly ahead in terms of Core Web Vitals performance. However, Wix Studio has closed much of the gap, offering powerful built-in SEO tools that meet the needs of most online stores.
In conclusion, choosing between Wix and WordPress for your online store will depend on your specific needs, budget, and technical skills. Wix offers a simpler, more integrated solution that's ideal for beginners and small businesses, while WordPress remains the preferred choice for those looking for maximum customization and willing to invest heavily in the technical management of their site.
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