How a Wix Expert Revolutionized a Canadian SME: Sales Growth of Over 50%

How a Wix Expert Revolutionized a Canadian SME: Sales Growth of Over 50%

In the ever-changing digital landscape, Canadian SMEs face unique challenges to remain competitive. This case study examines how the intervention of a full-stack Wix expert transformed a Quebec company's online presence, resulting in a dramatic increase of over 50% in sales. Let's dive into this success story that illustrates the power of Wix expertise combined with a well-thought-out omnichannel digital strategy.

Introducing Playground Canada: An SME in Search of Digital Renewal

Playground Canada , a family business founded in Quebec with a branch in Marham, Ontario, specializes in the creation and sale of play structures for parks, schools, and campsites. Founded in 2009 by Philippe Voyer, the company has built a solid reputation in Quebec, but struggled to expand its reach beyond its usual clientele.

The initial challenges:

1. A slow and poorly optimized website.

2. Online visibility limited to French

3. Lack of effective e-commerce features

4. The difficulty in reaching a bilingual clientele (English and French speaking)

5. Manual advertising management.

Philippe knew that to grow, Playground Canada needed to embrace digital transformation. That's where Jessy Bédard, a Wix full-stack marketing expert and recognized Google Partner in the Canadian market, came in.

The Solution Proposed by the Wix Expert

Jessy Bédard, with 20 years of experience as a full-stack marketer and Wix specialist at JB Impact Inc., proposed a new English-language business name for Playground Canada's online presence. Her strategy focused on several key areas:

Website Redesign: The Impact of Wix Design on Sales

The new Wix design, both aesthetically pleasing and functional, significantly improved the user experience. Jessy optimized a mobile-friendly Wix e-commerce template, ensuring seamless navigation on all devices. The clean design showcased products with high-quality image galleries, videos, and detailed descriptions.

Wix E-commerce Solutions: The Engine of Sales Growth

The Wix expert has set up a robust online store, taking full advantage of Wix's e-commerce features:

• Competition analysis

• Integration of performance measurement tools

• Translation of the website into English

• Integration of AI tools integrating artificial intelligence

• Implementation of personalized recommendations

• Implementation of the omnichannel strategy

Wix SEO Strategies: Boost Online Visibility

Jessy deployed a comprehensive SEO strategy to improve Playground Canada's visibility:

• Implementation of measurement tools such as Google Search Console, Ahref, SE Ranking, SEMRush, Screaming Frog and Google Analytics.

• Keyword optimization targeting the English-speaking Canadian market.

• Creation of advertising campaigns on Google Shopping, Google Display, Youtube Campaign, Facebook, Instagram and Tik Tok.

• Optimization of metadata and site structure for search engines.

• Implementation of a backlink strategy with local partners and directories.

Creation of Bilingual Content

Thanks to Wix's expertise in creating bilingual sites, the company was able to effectively reach both the English- and French-speaking markets in Canada. Jessy used Wix's translation tools to create a fully bilingual site, with culturally appropriate content for each audience.

Implementation and Results

The implementation of the new digital strategy took place over a period of 12 months. Here are the results obtained twelve months after the launch of the new site:

• Increase in sales via the website : more than 50% growth

• Organic traffic : +77% increase

• Conversion rate : 78% improvement

• Unique Visitors : 180% Increase

• Geographic scope : Sales expansion across Canada

Philippe, founder of Playground Canada, testifies:

“The impact of the Wix redesign on our business has been phenomenal. Not only have our sales exploded, but we now reach customers across Canada. Jessy's expertise as a Wix expert and full-stack marketer has truly made a difference.”

Lessons Learned and Best Practices

This fruitful collaboration between Playground Canada and JB Impact's full stack marketing expert (Swiss army knife), Jessy Bédard, highlights several important lessons:

1. The Importance of a Professional Online Presence : A well-designed and functional website is crucial for credibility and sales.

2. The power of optimized e-commerce : Wix's advanced e-commerce features can radically transform a business's performance.

3. Adapting to the local market : Creating bilingual content and integrating local payment solutions are essential in the Canadian market.

4. Ongoing SEO optimization : A well-executed SEO strategy can significantly improve online visibility and attract new customers.

5. The importance of data analysis : Using Wix analytics tools allowed for continuous adjustments to the strategy to maximize results.

Conclusion

Commercial Playground's success clearly demonstrates the value of a Wix expert for Canadian SMEs looking to expand online. By combining Wix's powerful features with deep local market expertise, Jessy Bédard was able to create a tailored solution that not only addressed the company's immediate challenges but also laid the foundation for continued growth.

For Canadian businesses looking to improve their online presence and boost sales, investing in the expertise of a certified Wix developer, combined with full-stack marketing knowledge, can make a significant difference. This case study highlights the importance of a personalized approach, taking into account the specific needs of each business and the Canadian market as a whole.

As the digital landscape continues to evolve, SMEs that leverage platforms like Wix and the expertise of skilled professionals will be best positioned to succeed in Canada's rapidly evolving digital economy.

If you want strategic advice to significantly improve your growth, we offer a free, no-obligation consultation by visiting www.jbimpact.com