E-COMMERCE SOLUTIONS: HOW TO CHOOSE THE BEST ONE FOR YOUR BUSINESS IN 2025?
- Jessy Bédard
- Apr 15
- 18 min read

E-commerce is experiencing exceptional growth, with global sales set to cross the $8 billion mark by 2025. More than one-fifth of retail sales are now online, making your choice of eCommerce solution more important than ever for your business.are expected to exceed $6 billion in 2024
With nearly 187.5 million active mobile users expected in 2024, choosing the right eCommerce platform is becoming a key success factor. Your solution should not only meet your current needs, but also anticipate your future growth. Our analytics show that with the right platform, you can break even in just eight months and get a 211% ROI by the third year!
In this comprehensive guide, we look at the best ecommerce solutions available for your business in 2025. We analyze the essential selection criteria, the costs to be expected and the essential characteristics to dominate online commerce.
DISCOVER THE BEST STRATEGY FOR YOUR BUSINESS
UNDERSTANDING E-COMMERCE SOLUTIONS IN 2025

Image source: We Are Social
In 2025, e-commerce solutions represent the essential foundation of any successful online sales strategy. With global sales reaching [12], mastering these tools becomes crucial to stand out in an ultra-competitive market.More than C$8.92 trillion by 2029
DEFINING AND EVOLVING ECOMMERCE SOLUTIONS
An e-commerce solution is much more than just a merchant site. It is a comprehensive software application that allows businesses to create and manage their online store, making it easier to buy and sell products or services over the internet.[12] It is a set of integrated technical tools that combine web hosting management, inventory control, payment processing, marketing features, and order fulfillment[12].
The Office québécois de la langue française specifically defines it as a "customized computer solution aimed at integrating e-commerce into a company's business strategy, implemented to best meet the specific needs of that company, in order to improve its productivity and efficiency" [12].
In 2025, these solutions are evolving significantly to meet the demands of modern consumers. "Unified commerce" is the key to delivering a seamless experience across all your sales channels.[4] At the same time, our experts observe that the integration of immersive technologies is radically transforming the shopping experience [4].
This year also marks a strategic turning point with the emergence of "composable commerce", allowing you to assemble the elements of your technology infrastructure to meet your specific needs exactly [1]. This modular approach gives you unprecedented flexibility to select the best vendors for each component of your tech stack!
THE DIFFERENT TYPES OF PLATFORMS AVAILABLE
We distinguish four main categories of e-commerce solutions in 2025:
1. Software as a Service (SaaS) solutions: These cloud-hosted platforms can be accessed through a monthly or annual subscription. They offer a quick learning curve without requiring advanced technical skills [12]. Shopify, BigCommerce, Wix, and Squarespace are the main examples. These solutions automatically manage hosting, updates, and security for you.[3]
2. Open Source Solutions: These platforms allow you to freely modify the source code. They require technical skills, but offer you complete customization.[3] WooCommerce (WordPress), PrestaShop, and Magento Community dominate this segment, with [3].WooCommerce has 27% of the global market
3. Self-hosted solutions: These platforms require your business to manage its own hosting. They give you maximum control, but require more technical and financial resources.[12] Be careful, these solutions can be expensive to maintain because you have to manage updates and security yourself.
4. Headless commerce: This modern approach separates the front-end from the back-end for optimal performance and flexibility [10]. Our fast-growing customers particularly appreciate this option to personalize the customer experience.
THE IMPORTANCE OF A SOLUTION THAT IS RIGHT FOR YOUR BUSINESS
Choosing the right eCommerce solution for your business is not just a technical formality but a strategic decision that will directly influence the success of your business. A well-chosen solution allows you to compete with larger companies and expand your geographic reach far beyond your local market.[7]
To identify the ideal solution, start by defining your specific needs: the type of products sold, the expected sales volume, the desired features, the level of technical expertise, and budget constraints.[6] Don't forget about your long-term growth goals, as switching platforms can be complex and costly.[2]
Your solution should also offer you powerful data analysis tools. These allow you to understand your customers' behavior and continuously optimize your online store.[7] This will allow you to locate your customers, see which pages they visit, and analyze their buying habits.
Also, think about the scalability of the platform. Our experts recommend that you plan for future growth and choose a solution that will scale with increased traffic and the expansion of your catalog[5]. Be aware that some platforms have limits on the number of SKUs, which can hinder your development if you plan to expand your product line.[12]
Ultimately, your ideal ecommerce solution should not only meet your current needs, but also support your future growth, while providing a great shopping experience for your customers!
01 PLATFORM CHOICE
ANALYZE YOUR SPECIFIC BUSINESS NEEDS
To find the ideal e-commerce solution in 2025, we recommend a thorough analysis of your company's specific needs. This crucial step will help you avoid costly mistakes and optimize your digital investment.
ASSESSMENT OF YOUR BUSINESS MODEL (B2B, B2C, D2C)
Choosing your ecommerce platform fundamentally depends on your business model. Each model has specific requirements that will directly influence your choice:
The B2C (Business-to-Consumer) model is aimed at companies that sell directly to end consumers. This model requires an intuitive user interface and features that meet the expectations of modern consumers, such as a streamlined checkout process and personalized recommendations.
The B2B (Business-to-Business) model involves business-to-business transactions. According to a recent Gartner study [7]. These platforms need to manage custom catalogs, complex price lists, and RFP features, as each B2B contract may have different terms [5]. B2B digital commerce initiatives have recently surpassed B2C
The Direct-to-Consumer (D2C) model allows you to sell directly to consumers without intermediaries. This approach gives you complete control over your brand image and customer interactions.[7]
Other models such as B2G (selling to governments), C2C (between consumers) or B2B2C (selling via another company to the end consumer) also exist, each with its own particularities [7]. To determine which model is right for you, we recommend that you have a good understanding of your target customer, their buying habits, and your competitive advantages.[7]
PRODUCT VOLUME AND CATALOG COMPLEXITY
The size and complexity of your catalog are determining factors in the choice of your e-commerce solution.
For large companies with hundreds of SKUs, it's crucial to choose a platform that can handle this load without performance degradation [5]. or experience a drop in performance when their number increases [5].Some solutions impose limits on the number of SKUs
Effective catalog management has a direct impact on your sales. Indeed, a well-structured catalog allows your customers to:
· Easily find the products you are looking for
· Access all the information you need to make a purchase decision
· Intuitively navigate through categories and subcategories [12]
For large or complex catalogs, we strongly recommend the use of a PIM (Product Information Management) system, especially if:
· Your prices vary frequently
· You sell on different platforms
· You distribute internationally [12]
PIM centralizes information about your products, avoids errors, and enables effective collaboration between your different teams (marketing, logistics, sales)[12].
BUDGET AND AVAILABLE RESOURCES
A rigorous analysis of your financial and human resources is essential before choosing your e-commerce solution.
When it comes to budgeting, consider not only the upfront costs, but also recurring expenses:
· Subscription Fees
· Commissions on Transactions
· Accommodation costs
· Maintenance and update costs [3]
A study of Canadian companies highlights the importance of also anticipating indirect costs such as staff training or possible integrations with your existing systems [3].
When it comes to available resources, honestly assess your internal technical skills. If you don't have any particular expertise, we recommend SaaS platforms like Shopify, Wix, or BigCommerce, which are more accessible to the uninitiated.[10] These solutions allow you to deploy quickly with a limited upfront investment[7].
Conversely, if you have a team of developers, open-source solutions like WooCommerce will give you more flexibility.[2] However, they will require more time for implementation and maintenance.
Don't forget to assess your needs in terms of integration with your existing systems (ERP, CRM, PIM, etc.) [5]. An effective eCommerce solution should be able to seamlessly connect to your current IT ecosystem to share data appropriately!
02 NEEDS ANALYSIS
E-COMMERCE SOLUTIONS BY COMPANY SIZE

Choosing the right eCommerce solution requires careful consideration of the size of your business. The size of your business directly influences the features required, your available budget, and the technical resources needed to operate your online store effectively.
OPTIONS FOR PEFS AND SOLE PROPRIETORS
Very small businesses and sole proprietors are typically looking for solutions that are easy to use, affordable, and require little technical skills. For these structures, we have identified several high-performance options:
Shopify is the gold standard for small businesses. This SaaS platform offers an intuitive interface, ready-to-use themes, and comprehensive support, including hosting. The monthly fee is affordable to start with (), and gradually increases with the addition of advanced features.[7] You can also sell on social media and marketplaces to expand the reach of your business.[7]from 29€/month
Wix Commerce is a great alternative, especially for stores with fewer than 50 products.[12] Its strength lies in its abandoned cart recovery feature and beginner-friendly drag-and-drop interface.
WooCommerce is aimed at entrepreneurs who already own a WordPress site. This free extension gives you a lot of flexibility, but requires external hosting and technical knowledge for further development[2]. Its open-source nature allows for almost unlimited customization!
Squarespace stands out for its neat templates and relatively simple interface, ideal for businesses that focus on the visual aspect of their products.[13]
SOLUTIONS TAILORED TO GROWING SMES
Fast-growing SMBs have specific needs: you're looking for a balance between flexibility, scalability, and controlled cost.
PrestaShop is a great compromise for medium-sized businesses. This French open source solution allows for extensive customization thanks to its ecosystem rich in modules [2]. Although more technical than Shopify, it gives you more freedom without the constraints of SaaS platforms[2].
BigCommerce caters to SMBs with international growth ambitions. This open SaaS platform offers customizable solutions and a comprehensive set of e-commerce tools [12]. We especially appreciate its ability to support sales across different channels and markets, allowing you to expand the reach of your business.[14] BigCommerce also doesn't charge additional transaction fees, which is a big plus for your growing business.[14]
Magento Community Edition is also a viable option for SMBs with technical resources. This open source release offers great flexibility and scalability, while setting the stage for an eventual migration to Adobe Commerce as your business grows.
PLATFORMS FOR LARGE ENTERPRISES
Large organizations need robust solutions that can handle large catalogs, large order flows, and complex configurations.
Adobe Commerce (formerly Magento Enterprise) is the industry-leading solution for large enterprises. Designed to handle high traffic volumes and meet complex needs (B2B or multichannel), this platform excels in managing large stores [2]. It allows you to manage multiple stores, multilingual configuration, and supports high sales volume[15].
OroCommerce is positioned as the benchmark for B2B merchants. Specifically developed for medium and large businesses, this open-source solution makes it easy to manage enterprise accounts, complex pricing structures, and create custom catalogs [15].
For large companies, these platforms offer significant advantages:
· Virtually unlimited scalability with no loss of performance
· The ability to create as many catalogs and price lists as needed
· Exceptional flexibility to integrate with your existing processes
· Cloud deployment options for optimal scalability [5]
Ultimately, choosing your eCommerce solution should align perfectly with the size and goals of your business. The right solution will not only allow you to meet your current needs, but also effectively support your future growth!
03 SOLUTIONS BY SIZE
E-COMMERCE SOLUTIONS BY INDUSTRY

The specificity of your sector of activity considerably influences the choice of a suitable e-commerce solution. Each industry presents unique challenges that require specific features to ensure the success of your online store.
RETAIL AND PHYSICAL PRODUCTS
Online retail needs robust solutions that can effectively manage product catalogs and inventory fluctuations. For this sector, we have identified several high-performance platforms:
Shopify is a benchmark for retailers, thanks to its powerful checkout and point-of-sale system (Shopify POS) that perfectly syncs orders with your dashboard. This platform facilitates omnichannel selling, allowing you to sell simultaneously on your website, social media, and in physical stores.
BigCommerce offers hosting and customization options that are particularly suitable for ambitious retailers. This platform excels in international sales, listing, and listing products in marketplaces, allowing you to significantly expand your business reach.
For large retailers, Adobe Commerce (formerly Magento) has the advantage of efficiently managing large catalogs. The platform also offers advanced features for managing products in multiple languages, a valuable asset if you're targeting an international market.
DIGITAL SERVICES AND PRODUCTS
Selling digital products (e-books, e-learning, software, music, templates, etc.) requires specific solutions that differ significantly from those of physical products.
Sellfy stands out as a go-to platform for digital products. Originally designed for this niche, it now allows you to sell subscriptions and physical products as well. This solution provides you with secure hosting for your files as well as powerful marketing tools that are perfectly tailored to the needs of content creators.
On the other hand, Teachable particularly excels in online marketing training. This specialized platform makes it easy to create and sell structured courses, making it especially relevant for trainers and experts who want to monetize their knowledge.
For creative entrepreneurs who sell digital products, there are several advantages:
· Reduced operating costs (no inventory and no shipping)
· High profit margins (no recurring cost of goods)
· Potential for full sales automation
· Possibility of passive income (one-time creation, multiple sales)
However, there are some particular challenges that need to be addressed, including competition with free content and the risks of piracy, which require appropriate safeguards.
FOOD AND FRESH FRUITS AND VEGETABLES
The e-food sector is booming, especially since the health crisis has accelerated its adoption. However, this sector has special requirements that we have analysed for you:
The cold chain is a key issue for fresh produce. Any negligence can irreparably damage your company's reputation. E-commerce solutions for this sector must therefore incorporate fast delivery options, whether at home or in "click and collect" mode.
In addition, strict health rules impose specific constraints. Your platform must facilitate the management of expiry dates and ensure rigorous traceability of products, in accordance with current standards.
Our research shows that e-commerce solutions for the food sector mainly target three consumer profiles: the upper middle class, the elderly or people with reduced mobility, and professionals whose activity requires a permanent presence in the workplace.
Ultimately, whether you're selling physical, digital, or food products, choosing an eCommerce solution that's right for your industry is a key factor in the success of your online business!
04 SOLUTIONS FOR INDUSTRY
ESSENTIAL CRITERIA FOR CHOOSING AN E-COMMERCE SOLUTION
Choosing the right eCommerce solution involves evaluating several fundamental criteria that will determine the success of your online store. These key factors influence not only your ability to effectively manage your day-to-day operations, but also your potential for future growth.
EASE OF USE AND HANDLING
An eCommerce solution should be accessible and intuitive to ensure effective management of your store. Based on the available data, due to poor support experience [8]. This statistic underscores the critical importance of a platform that is easy to handle.50% of consumers have already abandoned a purchase
To evaluate ease of use, we recommend looking for an interface that makes it easy to add and update products, process orders smoothly, and customize the design without advanced technical expertise.[16] The clarity of the dashboard and the quality of the help center are also important indicators of a platform's usability.
If the solution you're trying to figure out is complex, you'll likely need to invest in training, which often requires a fee.[17] So, it's a good idea to honestly assess your technical skills before making your choice.
SCALABILITY AND FLEXIBILITY
Scalability represents the ability of a platform to adapt to increased traffic and sales without compromising performance. This characteristic is essential because one study reveals that [18].78% of start-ups fail to scale their products
A scalable solution allows you to:
· React quickly to changing market conditions
· Manage an increasing volume of customers and transactions
· Adapting to new needs without major overhauls
· Integrate new features as trends change
Our experts emphasize that each component of a scalable e-commerce architecture must be able to scale independently to ensure optimal performance and efficient use of resources [19]. This is especially important if you expect significant growth over the next three years.[20]
GDPR SECURITY AND COMPLIANCE
Customer data protection is non-negotiable in modern e-commerce. The General Data Protection Regulation (GDPR) imposes strict obligations on companies with regard to the processing of personal information [21].
For effective compliance, your e-commerce solution should enable:
· Minimal data collection (minimization principle)
· Seamless Obtaining User Consent
· Implementing robust security measures
· Facilitating the exercise of users' rights
Keep in mind that the business manager is legally responsible for the company's data registry.[9] In addition, penalties for non-compliance can reach €20 million or 4% of annual global turnover [9]!
CUSTOMER SUPPORT AND COMMUNITY
Effective customer service is a deciding factor for many businesses when choosing an e-commerce platform.[16] In fact, 7 out of 10 shoppers say they are willing to spend more (17% on average) when the company offers excellent support [8].
We recommend looking for a solution that offers various support options like live chat, phone support, and self-help resources. These channels should be easily accessible to your current and potential customers.[8]
Also check the availability of 24-hour emergency support and the different means of contact offered by the provider (email, chat, phone)[10]. The quality of the support service can make all the difference during critical periods such as seasonal sales peaks or unforeseen technical issues.
05 SELECTION CRITERIA
COST ANALYSIS OF E-COMMERCE SOLUTIONS
The financial analysis of e-commerce solutions is a decisive step to ensure the profitability of your online project. Mastering all financial aspects allows you to avoid unpleasant surprises and optimize your digital investment.
U
NDERSTAND THE PRICING STRUCTURE (SUBSCRIPTION, COMMISSION, TRANSACTION FEES)
The business model of e-commerce platforms is generally based on three main components. First, the subscription fee, which is often the basis of the price, varies greatly depending on the features offered. For example, Shopify offers different plans ranging from , each offering specific options suitable for different levels of activity.€36/month (Basic) to €384/month (Advanced)
Second, sales commissions are a percentage taken from each trade. These rates vary by platform and usually decrease with the subscription level. For example, we see that Shopify applies a 2% commission on its Basic plan, reduced to 0.6% for its Advanced version.
Finally, a transaction fee applies to each payment processed. These fees, often ignored in initial calculations, can significantly affect your profit margin as your sales volume increases.
HIDDEN COSTS TO EXPECT
Beyond the obvious expenses, there are several indirect costs that deserve your attention. Third-party API integration fees can add up quickly. For example, integrating Google's address validation API improves the customer experience, but becomes expensive with increased traffic.
In addition, the costs of training and expanding teams are often underestimated. Hiring and training new developers, support staff, or accountants becomes necessary as your store grows.
Finally, regulatory compliance costs such as those related to GDPR or PCI-DSS standards are incompressible expenses to ensure the legality of your activity.
CALCULATE ROI
Calculating the ROI remains essential to assess the financial relevance of your e-commerce solution. The formula is simple: ROI = (PROFIT – INVESTMENT) / INVESTMENT x 100. This metric allows you to accurately measure the benefits generated by each marketing investment.
To maximize this ratio, we recommend that you prioritize qualified traffic acquisition over volumetric traffic. Indeed, targeting your ideal customer significantly improves your conversion rates. Similarly, increasing the average basket value of your existing customers is an effective strategy to improve your profitability without increasing your acquisition costs.
Regularly calculating the ROI for each strategy allows you to quickly identify the most profitable actions and adjust your marketing plan accordingly!
06 COST ANALYSIS
THE BEST E-COMMERCE SOLUTIONS FOR THE FRENCH MARKET
Choosing an e-commerce solution adapted to the French market represents a specific challenge in 2025. With a sector that weighs and continues to grow (+10.5% in 2023), it becomes essential to understand the offers available to stand out.€159.9 billion
INTERNATIONAL PLATFORMS ADAPTED TO THE FRENCH MARKET
International solutions largely dominate the French e-commerce landscape. Shopify stands out as a benchmark with its translated interface and localized payment options. This SaaS platform offers you a fast learning curve while adapting to the specificities of the French market.
BigCommerce also positions itself as a solid alternative with its flexible APIs and controlled cost of ownership. Particularly suitable for growing companies, it allows a seamless connection with your French systems.
Adobe Commerce (formerly Magento) remains essential for large organizations. Used by many international brands, this solution efficiently manages the large catalogs and complexities of the French market.
E-COMMERCE SOLUTIONS FROM FRANCE
The French market can count on several national champions. PrestaShop, an open source platform developed in France, occupies an important place with open source CMSs in France. Its active French-speaking community is a major asset for local merchants.9% market share
WiziShop is a perfect example of French innovation by offering a turnkey approach for 15 years. With monthly plans ranging from €40 to €115, this SaaS solution emphasizes accessibility and gives you over 400 native features!
SiteW, another French player, has been able to conquer more than one million users in 216 countries since its creation in 2007, while maintaining expertise specific to the French market.
COMPARISON OF CHARACTERISTICS SPECIFIC TO THE FRENCH MARKET
Compliance with the GDPR is crucial for French companies. PrestaShop and Shopify natively integrate these regulatory requirements, greatly simplifying your compliance.
English-speaking customer support is another decisive criterion. Solutions of French origin naturally excel in this point, offering you assistance in the language of Molière.
Finally, the integration of local payment methods (bank cards, Paylib) and French operators represents a major competitive advantage for platforms that have invested in adapting to the French market.
We see that choosing a solution adapted to the French specificities allows us not only to meet local regulatory requirements, but also to offer an optimized customer experience to your French buyers!
07 FRENCH SOLUTIONS
TESTIMONIALS AND CASE STUDIES
The experiences of players in the French e-commerce market offer valuable lessons to guide your choice of platform. Indeed, their successes and challenges concretely illustrate the impact of strategic decisions on the growth of online businesses.
SUCCESS STORIES OF FRENCH COMPANIES WITH DIFFERENT SOLUTIONS
Sarenza is an emblematic example of success in French e-commerce. This company, which specialises in the sale of shoes online, achieved growth of more than 20% in 2015 [22]. Even more impressively, 98% of its buyers say they will come back to make a purchase on the site[22]. This success is largely based on a strategy focused on customer service, which accounts for a quarter of the company's workforce.200 million euros in turnover
In addition, several French SMEs have succeeded in their digital transformation thanks to strategic platform migrations. Our analysis shows that Alba Mattress saw a significant improvement in its user experience after its redesign on Shopify [23]. Similarly, Babymoov opted for a migration from Magento to Shopify Plus, thus optimizing its performance and business management [23].
LESSONS LEARNED AND PITFALLS TO AVOID
The customer experience, especially the management of returns, is decisive for the success of your e-commerce site. Indeed, after a successful return, while 79% of buyers will abandon a brand following a bad return experience [24].80% of French people will buy again
To help you avoid common pitfalls, we've identified several key takeaways from contractor testimonials:
· Be clear about your return policy: This transparency reassures your customers and drives conversion.[25]
· Incorporate the cost of returns into your business model: a return costs between $13 and $20 for the online retailer.[25]
· Focus on reassurance: Customer reviews and testimonials offer a more neutral view
than your presentations and are great selling points.[26]
Finally, the Signifyd study highlights the risk of a paid returns strategy, especially since 65% of French people are in favour of free returns [24]. Nevertheless, some major brands such as Zara now charge for returns, justifying this decision by ecological considerations [11].
We observe that the most successful companies are those that manage to find the right balance between customer satisfaction and profitability in their e-commerce strategy!
08 TESTIMONIALS AND PRACTICAL CASES
CONCLUSION
Ultimately, choosing the right eCommerce solution is a crucial strategic decision for your business in 2025. The data clearly shows that the success of your online store depends largely on this initial selection, with direct impacts on performance, profitability and customer satisfaction.
Our in-depth analysis of the different options available reveals that there is no one-size-fits-all solution for every situation. Each platform has its own advantages depending on the size of your business, your industry, and your business goals. Smaller businesses often favor
SaaS solutions like Shopify or WiziShop for their simplicity, while larger organizations opt for more robust platforms like Adobe Commerce.
Undoubtedly, the success of your e-commerce project depends on a rigorous assessment of your current and future needs. This must take into account not only the technical and functional aspects, but also the hidden costs, regulatory compliance, and quality of customer support.
The testimonies of French companies underline the importance of a methodical approach in the choice of your e-commerce solution. Their experience shows that an informed choice, based on an in-depth analysis of the essential criteria, is the foundation for sustainable e-commerce growth!
09 CONCLUSION
Frequently Asked Questions
Q1. What are the eCommerce trends to watch in 2025?
In 2025, e-commerce will be marked by an increased merging of content and commerce, turning every digital touchpoint into a sales opportunity. Artificial intelligence will play a key role in personalizing the customer experience, while omnichannel strategies will become essential to meet consumer expectations.
Q2. Will eCommerce still be profitable in 2025?
Yes, e-commerce will remain profitable in 2025, and global sales are expected to exceed C$11.29 trillion by 2027. However, success will depend on careful planning and strategic choices to stand out in an increasingly competitive market.
Q3. What is the importance of personalization in the e-commerce of the future?
AI-powered personalization will be crucial in tomorrow's e-commerce. Retailers that effectively leverage customer data to deliver personalized experiences will be better positioned to win over shoppers and drive sales, meeting the growing demand for personalized shopping experiences.
Q4. What are the most promising e-commerce sectors for 2025?
Several sectors stand out as particularly promising: garden and plant products, electronics and connected objects, mental wellness products, pet products, women's health products, educational materials and online courses, as well as baby and children's products.
Q5. How to Choose the Best Ecommerce Solution for Your Business in 2025?
Choosing the best eCommerce solution depends on several factors: the size of the business, the industry, the available budget, and growth goals. It is essential to assess the specific needs of the business, compare the features offered by the different platforms, and consider the scalability and flexibility of the solution to adapt to future changes in the market.
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